What is IDFA & Marketing Without Identifier for Advertisers?

IDFA is the abbreviation for identifier for advertisers It's an Apple-created random identifier assigned to a user's device, used by advertisers for mobile

Surviving and Thriving in a Post-IDFA World A Resource Center for Advertisers and Publishers

idfa IDFA is very supportive of the Administration's efforts to substantially decrease foreign tariffs Of particular concern to the dairy sector are the

idfa Opt-in rates for IDFA access My belief is that user opt in rates for IDFA access will fall between 10-20% Opt in rates will dictate the impact